Impression Management

The New York Times recently ran a very interesting article about "impression management," which is the idea that as people we "shape our behavior or tweak our appearance in an attempt to control how others perceive us." In this case the impression management is relative to online profiles, social networking sites, dating sites, etc. The article is very interesting and worth reading because it reveals some of the inherent tendencies we have, and we thought it was worth sharing because we are in such an online network.

The essential question we need to consider is this: if we met in person the real estate professionals we've met online, would there be much difference between online portrayals and reality? There would certainly be some things we were unable to anticipate and therefore must imagine – things like voice, mannerisms and personality quirks – that would differ in reality. But how we portray ourselves through photos, descriptions, blogs and writing, we should be proud of who we are and portray ourselves accurately. Just some food for thought.

The Zolve Team // Zolve Real Estate Network
Published Sunday, January 06, 2008 11:40 AM by The Zolve Team

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